The Sparkle Project

An informal community give-back initiative operating with a social good mission to re-purpose unwanted jewellery and donate back to local charities. We accept donations of unwanted beads, odd earrings and broken jewellery and then carefully deconstruct the pieces. Once all elements are sorted they are re-used & re-created, along with some of our signature sparkle, into new jewellery items. These re-purposed creations we donate to local charities and groups within our community. Everyone deserves to have a little sparkle in their life.

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Give a Little

Our Story

How did The Sparkle Project begin?

During lockdown 2020, one of my dear friends finally left her toxic marriage with her young daughters. I helped her on her monumentous day, shifting out personal items and food to her safe house.

Women's Refuge and the Nelson Women's Centre were instrumental with logistics of making this happen. I wanted to give back to these organisations who did such amazing work with my friend. I thought for some time of what to do, until one day my husband returned from the refuse centre with a jar of beads for me. And that is how it began!

So far ...

With the help of generous donations and kind hands, we've crafted and gifted over 2,500 pieces to more than 35 community groups and charities, including:

Nelson Women's Centre

Nelson Women’s Refuge

Nelson Cancer Society

Big Brothers, Big Sisters

The Christchurch Aunties

Picton RSA

Taranaki Retreat

The Nelson Police

and so many more.

Want to see what else we have been up to?

Give A Little

Because sometimes we can't do it all alone — and a little help goes a long way.

We've set up a donations page to help cover some of the extra costs that come with growing this project — things like findings, tools, and supplies — so we can be more hands-on at community events and bring some exciting future ideas to life.

Every donation, big or small, helps us keep creating, connecting, and giving back.

Donate

Be involved

Do you want to be a part of The Sparkle Project community? Simply drop in your unwanted treasures, odd earrings or stray beads to the shop - or post them if you are out of Nelson. We will take good care of your pieces and bring back the sparkle to a community group near you. Contact us if you want to know more.

Contact Us

A Message from the Queen

When I opened Rose & Luna in 2016, I never imagined it would grow into something so meaningful. Since launching The Sparkle Project, it’s become more than jewellery — it’s about connection, kindness, and community.

I’m so proud of what we’ve achieved together, and I hope future plans will help us reach even more people who need a little sparkle in their day.

To my incredible volunteers and supporters — thank you. I truly couldn’t do this without you.

A special royal shout-out to Queen Mum, Princess Razz, Baroness Margaret, Lady Felicity, Princess V, and King T — your love lights the way.

Thank you for being part of the journey.

Rachel – Queen Rose